Insurance businesses of today have a wealth of information that is often locked within redundant databases and disparate systems. This makes it difficult to gather all relevant data to create a single source of truth for informed decision-making. To transform the entire insurance value chain, insurers must get a 360-degree view of their processes and customers to make informed decisions. Such a change in the value chain requires the establishment of a data-first culture first. This is where insurance analytics dashboards can come in handy. Paired with insurance data reporting capabilities, modern agency portals for insurance companies offer a wide range of features and capabilities. In this blog, we will uncover how insurance data reporting can transform the insurance value chain.
Benefits of Insurance Data Reporting
|Process cross-functional data Detailed customer preferences analysis
|Customer-centric Product Development
|Identify product strengths and weaknesses Measure retention and engagement through portals
|In-depth understanding of potential customers Preferred communication channels, messaging, timing
|Historical data analysis (credit bureaus, social media, etc) 360-degree view with underwriting dashboards
|Proactive detection of insurance fraud Enhanced transparency and communication
1. Hyper-personalized Experience for Policyholders
About seven out of ten customers expect personalized experiences. They don’t just want it to be a standardized norm but also want it delivered quickly, consistently, and across multiple channels and touchpoints. Such customer-centric personalization is not only a strategic business advantage but it is also a formula for success. While there are several sources of customer data, they are all rendered useless if they do not translate into actionable insights.
Here’s where the insurance analytics dashboard enters the picture. These tools can process high volumes of cross-functional data to present them as data-driven findings. Once empowered by such detailed knowledge, insurers can pivot operations like sales, marketing, and even customer support to hyper-personalize them based on the customers’ likes, dislikes, and preferences. They can also leverage self-service insurance portals to further enhance the customer experience.
2. Customer-centric Product Development
Insurance data reporting also contributes to product development and improvement cycles. As we’ve already mentioned, insurers sit on a wealth of customer data obtained from first-party and third-party sources. Using insurance data analytics, they can identify the strengths and weaknesses of the existing product and roll out upgrades and product enhancements. They can also tap into product usage data and customer portals for insurance companies to measure metrics like retention and engagement to understand what makes their product tick.
In the case of insurers involved in developing a whole new product or product offering from scratch, they can leverage internal and external data to analyze market trends, gaps in existing solutions, competitors, and targeted audiences to imbibe customer-led product development. Such products are bound to gain a favorable reception from the customers as they would be more aligned with their specific requirements.
3. Customer Acquisition Through Targeted Marketing
With digital marketing becoming a norm, data analytics reports and insurance dashboards can be the driving force behind smarter campaigns. We’ve already talked about how data-driven insights can lend a touch of hyper-personalization to customer experiences. It is possible by analyzing an array of customer data ranging from their online activities to the inputs in contact forms. Such an in-depth understanding of potential customers allows marketers to connect with them over their preferred communication channel, using their preferred messaging form, format, or style, and at their preferred time! By hitting all the right notes, insurance marketers can improve the effectiveness of their campaigns and nurture prospects into sales-ready leads. Once they have established templates for success, they can also participate in strategies like cohort analysis and customer segmentation to initiate targeted marketing at scale.
4. Real-Time Risk Management
Before most businesses in the industry embraced insurance digital transformation, underwriting was a human and paper-centric task. Underwriters relied on manual processes and inflexible, predetermined guidelines for assessing risks and determining premiums.
However, underwriters of today have access to troves of internal and external information to make informed decisions. Insurance data reporting further helps underwriters in organizing and interpreting the available data.
For instance, underwriting dashboards offer a 360-degree view of customers. It enables underwriters to review customer profiles for a specific, defined timeframe by analyzing historical data from credit reference bureaus, social media activity, etc. This enables insurers to create a comprehensive, all-encompassing perspective of the customers and smartly assess the risk of insuring a potential policyholder based on data-driven insights.
All in all, insurance data reporting enables underwriters to conduct more precise and accurate risk assessments.
Leverage Insurance Software to Discover Actionable Insights
5. Fraudulent Claims Detection and Mitigation
The insurance industry is especially vulnerable to fraud. Insurance fraud impacts both customers and insurers. While it harms the insurance business’ bottom line, policyholders often have to bear these losses in the form of higher premiums. To combat fraud, advanced tools such as insurance analytics dashboards and agency portals for insurance companies are crucial. These platforms enable insurers to take on a proactive approach to identify and prevent fraud.
Moreover, integrating customer portals for insurance companies enables them to enhance transparency and communication between various stakeholders. This fosters a collaborative approach to fraud mitigation.
When paired with data analytics, the insurance dashboard unlocks several avenues for improving the value chain. From personalizing the customer experience to proactively mitigating fraud, insurers have a lot to gain from the insights churned out in the form of granular reports or interactive dashboards. In addition to embedding value across different workflows, they also grant a high-level view of the underlying operations and processes. Such transparency can further eliminate inefficiencies and chart the path for continuous development. With such promising prospects, harnessing insurance data analytics can have a transformative effect on businesses.
Case in Focus
One of the oldest, full-service life insurance companies operating in 20+ countries across the globe, lacked a unified customer portal, leading to poor customer experiences. The absence of a single view of customers’ journeys also impacted productivity and decision-making. To combat this challenge, we implemented InsureConnect – a self-service digital platform. The insurance company was able to optimize operations, improve customer onboarding, and enhance the overall customer experience. For a deeper dive into this success story, delve into the complete case study.