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CRM Software Selection Guide for Insurance Agents
Faheem Shakeel
Faheem Shakeel Posted on Feb 20, 2024   |  4 Min Read

The insurance industry banks on better product features and deep customer relationships to outperform competition. However, rather than focusing on this relationship-building, agents and brokers are often caught up in routine and mundane administrative tasks, lead management and qualification, policy tracking, etc., which shifts their focus from what matters the most. So, how can they solve this challenge and focus on their core competencies? CRM for insurance agents is the solution. It can redirect their efforts by providing them a 360-degree view of their customers and policyholders to improve their experiences. Here’s a detailed guide on how businesses can select the right insurance CRM software for favorable results.

How Insurance CRM Software Help Agents

How Can Insurance CRM Software Help Insurance Agents?

Here’s a visualizer of the various challenges that insurance agents face and how insurance CRM software can address them:

Problem Area Challenge Solution
Lead Management Difficulty in capturing, organizing, and tracking leads Insurance CRM solution streamlines lead management and automates parts of it such as lead scoring and prioritization.
Policy Tracking and Management Manually managing and tracking insurance policies, renewals, and claims is tedious CRM centralizes policy data and grants agents real-time access to policy-related data. Automated reminders can help manage policy timelines.
Customer Engagement Maintaining multichannel, consistent, and personalized communication with clients CRM platforms automate communication while personalizing messaging and following a configurable schedule and cadence for client communications.
Efficiency and Scalability Manual processes are inefficient and waste time and resources while also injecting potential errors Insurance CRM systems optimize workflows by automating redundancies, fostering a collaborative environment, and maintaining flexibility to help businesses stay efficient and scalable.

Guide to Selecting CRM Software for Insurance Agents

The current technology market is flooded with choices when it comes to CRM softwares which can be used by Insurers, agencies and brokers. But, the firm needs to zero down on 7 key factors in order to choose the right fit for their business model and objective. Here is a comprehensive guide for navigating the insurance agency CRM software procurement process:

1. Identify your Unique Business Requirements

Understanding your unique business requirements is the first and crucial step for identifying the right CRM for insurance agency. Start by listing down your insurance agency’s organizational goals and the challenges that come in the way. Pay close attention to issues related to lead management, policy tracking, customer engagement, etc. that revolve around the scope and functioning of the insurance agency CRM software. Document all these findings to prepare a rough estimate of what to expect from the CRM for insurance agents.

2. Conduct Cost-Benefit Analysis of Insurance CRM Software

Once all the requirements are clear, perform a thorough cost-benefit analysis. You have to compare the value the insurance CRM software brings to the workflows and business processes versus the cost involved, be it a one-time licensing cost, subscription cost, implementation cost, and more. The objective is to calculate a realistic value indicating the returns on investment (ROI) to illustrate how the CRM for insurance agents impacts the business. If this data-based computation points towards favorable outcomes, you can move on to the next section of obtaining buy-in from stakeholders.

3. Obtain Buy-In From Stakeholders

Document all the findings and research conducted during the assessment stage, along with the projections on how the next-gen CRM software for insurance agents can improve business. Use this as a reference to develop a well-rounded proposal that makes a compelling case for investing in a CRM solution for the insurance agency. On reaching the final draft of your proposal, schedule a meeting with the key stakeholders and present your findings to garner support for your decision to invest in insurance CRM software.

4. Scout the Market for CRM Software for Insurance Agents

Once the key stakeholders and business leaders are convinced of the need for CRM for insurance agents, you can proceed with market research to explore the options available. Look for vendors with a strong reputation and positive customer reviews. You can also tap into your professional networks to identify options that are prevalent in the insurance industry.

5. Shortlist the Options That Match Your Requirements

Next, weed through your options for insurance agency CRM software by eliminating the ones that do not match your business requirements. For instance, insurance agency CRM that only offers on-premise deployment may not be suitable for you if you have remote insurance agents. While doing so, also take into account any future requirements in terms of features, scalability, etc. to identify a long-term solution. You also want a configurable CRM that can be personalized to meet your needs.

6. Take Advantage of Trials and Product Demos

After fully vetting your options and whittling down your list of CRM for insurance agents to 2 or 3 options, you can sign up for product demos or free trials. Doing so will offer you hands-on experience of the CRM for insurance agencies. Evaluate the usability of the platform, how well the CRM features address specific agency requirements, and the overall outcome of the CRM implementation. Also, explore the level and channels of support for the insurance agency CRM software.

7. Select the Right CRM for Insurance Agency

Finally, you can make a thorough and well-informed decision on the right CRM for insurance agents. Once you are ready to make the commitment, you may negotiate the product usage and terms of use of the CRM solution and involve the vendor in the implementation process.


Choosing the right CRM software for insurance agents is a pan-organization effort. So, make sure that you enjoy sustained support throughout the selection and implementation journey. Such smooth sailing can improve the chances of attaining success with the CRM for insurance agents. Do also remember to provide onboarding and continuous training and handholding to ensure that the CRM solution sticks around for long-term results and benefits.

Case in Focus

Facing the challenge of disparate systems across 18 countries, a leading insurance company partnered with us to create a unified cloud-based platform. We leveraged Angular and Mule API Platform for seamless integration, overcoming challenges of data silos and legacy systems. The result: a cost-effective, on-time delivery, with 15,000 downloads within a month, saving the insurer over $2 million annually and providing a competitive edge through enhanced customer experience. Explore the full case study to delve into the specifics of the success story.

Invest in the Right CRM for Insurance Agents