Small and medium insurers face unique challenges while establishing their business. For starters, they lack the resources when compared to their Enterprise counterparts. Such constraints on their spending capacity or limitations on access to talent can be a significant retardant to their growth. This phenomenon occurs despite the fact that small and medium insurers also possess the highest potential for growth and development. Next, they also struggle with transforming into a brand. Such loss of brand value can eat into customer experience, which leaves a dent in loyalty while also limiting sales and revenue. Finally, small and medium insurers may resort to using legacy systems, which can impact their regulatory and legal compliance requirements. Such a choice can not only cripple inefficiencies but also make the brand questionable, further jeopardizing the positioning of the business in the market.
With such a paradoxical situation, small and medium insurers are always on the lookout for new, innovative, and cost-effective solutions to gain their footing. Insurance process automation is one option that they can look into to overcome most of the challenges.
Here’s a look at how automation in insurance can be a silver bullet solution to an assortment of maladies.
Key Challenges Faced by Small and Medium Insurers
For years, small and medium-sized insurers have grappled with numerous hurdles that impede their growth and competitiveness. We’ve already discussed a few of these above. Let’s take a deeper look at these issues:
1. Limited Resources
Small and medium-sized insurers generally operate with limited resources, both in terms of finances and workforce. They often lose skilled workforce to bigger players in the industry. This limitation restricts their ability to invest in expansive technological solutions or manpower for managing complex administrative tasks.
2. Legacy Systems
Many small and medium-sized insurance businesses still rely on outdated legacy systems. These systems are inefficient and lack the flexibility to adapt to changing market dynamics. Outdated technology can severely hinder growth and innovation and leave smaller insurers at a disadvantage in the dynamic industry.
3. Regulatory Compliance
Adhering to stringent regulatory frameworks can be disproportionately burdensome for smaller insurers due to the costs and complexities associated with compliance.
4. Customer Expectations
With evolving consumer preferences and demands for seamless digital experiences, smaller insurers struggle to meet the expectations set by larger industry players that have already embraced digital transformation.
The Role of Insurance Automation in Leveling the Playing Field
Amidst various challenges, automation technologies backed by Artificial Intelligence, Hyperautomation, and Robotic Process Automation in insurance, present a transformative approach that empowers small and mid-sized insurers to compete with the bigger players. The key benefits offered by leveraging automation in insurance are:
Enhanced Operational Efficiency
Insurance process automation eliminates any bottlenecks in business operations to boost efficiency. For instance, underwriters at small and medium-sized insurance businesses spend a lot of time determining the pricing of insurance premiums by evaluating and analyzing the risks associated with insuring people, companies, and assets. This requires reviewing and reconciling information to ensure no errors have crept into the data due to disparate processes.
Insurance automation not only makes these insurance underwriting processes automatic, but it also connects them to ensure zero discrepancies in data. Apart from underwriting, RPA in insurance also streamlines other routine and repetitive tasks such as claims processing, customer onboarding, and policy administration. This efficiency boost allows smaller insurers to allocate resources strategically and focus on delivering higher-value services.
Outdated technologies and traditional processes often rely on paper-based methods to collect data. The additional steps required to digitize and utilize data make the process even more complex and resource-intensive. Maintaining such records and systems and employing a larger workforce increases the financial liability. Plus, with the passage of time, maintaining outdated systems will get proportionately expensive.
Manual processes often lead to unnecessary delays, which could potentially cause revenue losses. As such, these are a drain on the finances in more ways than one. Small and medium-sized insurers can leverage insurance process automation to offset such charges and keep to their budget. By automating repetitive processes, such as claims management with AI, they can reduce operational costs associated with manual labor, minimize errors, and improve overall productivity.
Unlock Substantial Cost Savings With Insurance Automation
Scalability and Agility
Modern business is all about staying current or even ahead of what could be broadly considered current. Many small and medium-sized insurance companies, however, need help to match the pace at which the insurance industry has evolved in the past couple of years. Cloud-based insurance process automation solutions offer scalability, enabling insurers to easily adjust their operations based on market demands. This agility is crucial in responding to changing customer needs and industry trends.
These insurance automation platforms enable smaller insurers to swiftly integrate new technologies, respond to market shifts, and innovate their services without the constraints posed by traditional infrastructure. The ability to adapt quickly to emerging trends, whether it’s the integration of AI-driven digital underwriting models or incorporating IoT-based risk assessment tools, positions smaller insurers to compete and innovate alongside larger industry players.
Robotic Process Automation in Insurance can be a shot in the arm for small and medium insurers. It makes the business far more efficient while making optimum use of whatever limited resources it may possess. Apart from infusing efficiency and accuracy in the value chains, insurance process automation can also render the business highly scalable, allowing it to expand operations along with organizational growth and maturation. Finally, RPA in insurance supports small and medium insurers in cutting down cost and operational overheads and enhancing the profit margins, which makes the business model sustainable. With such a bouquet of promising benefits, small and medium insurers should definitely explore the possibility of implementing automation in insurance to unlock excellence.
Case in Focus
A leading life insurance firm operating in the US, Latin America, and the Caribbean, was in dire need of modernizing its policy administration and claims processing systems. We, as their technology partner, helped them build custom solutions, powered by InsuranceNXT. As a result of our flexible and scalable solutions, the life insurance firm was able to minimize costs, reduce policy settlement times, and improve regulatory compliance. For further details, consult the case study.