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Neha Panchal
Neha Panchal Updated on Feb 16, 2024  |  6 Min Read

It wasn’t long ago when the deadly COVID-19 pandemic shook the world to its knees. No one, especially the healthcare industry, was prepared for this war. Even with the help of technology, gathering and disseminating information about the virus and the contaminated people was difficult—making data collection an even more critical aspect for the entire sector.

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Data as a Catalyst for Transforming Healthcare

Critical business decisions should be based on complete and accurate facts, no matter the industry. The more accurate the information collected, the sounder are the decisions made, and the better are the results achieved. That said, the healthcare industry is that very industry that uses data in conjunction with technology to enhance its outcomes. Patient demographic data, for instance, can be used to build more effective care plans, for marketing services, or even to enhance patient perceptions of care.

Data collection services not only help in solving the global problems of humanity such as combating existing diseases more efficiently or forecasting epidemics, but also local organizational issues such as increasing profits and reducing workloads of a medical agency. Take a look at some of the analytical approaches:

  • Better Medical Assistance through Telemedicine

    The rise of telemedicine—which finds applications in primary consultations, initial diagnosis, remote patient monitoring, and medical education for health professionals has been one of the most significant trends in healthcare. Data collection services or data capture services facilitate remote patient monitoring, allowing healthcare providers to track vital signs, medication adherence, and symptom progression. This data empowers doctors to make accurate diagnoses, and treatment recommendations, ultimately leading to better patient outcomes.

    By keeping patients away from traditional hospital settings, telemedicine contributes to cost reduction and service quality enhancement. Patients can sidestep long wait times, while doctors can allocate their time more efficiently by reducing unnecessary consultations and paperwork. Moreover, telemedicine enhances care accessibility, as patients’ conditions can be monitored and consultations can occur at any place and time.

  • Agile Population Health Management

    Healthcare organizations are shifting their focus from treating illnesses to proactive population health management. Data collection service providers help in aggregating patient data, enabling healthcare providers to identify trends, risk factors, and preventive measures. By analyzing this data, healthcare professionals can tailor interventions to improve the overall health of communities.

    According to a report by MarketsandMarkets, the global population health management market worth was estimated to be worth $27.8 billion in 2022 and is projected to reach $53.3 billion by 2027, with a compound annual growth rate (CAGR) of 13.9%.

    For example, if a patient in some place falls ill with unusual symptoms, it becomes easy to cross-reference their condition with others in that location. Through a shared database, healthcare professionals can promptly identify potential risk factors and implement preventive measures. No doubt why the global population health management market is following an upward trajectory.

  • Outbreak Prevention with Wearable Technology

    Wearable devices equipped with health monitoring capabilities are revolutionizing healthcare data collection. These devices can detect early signs of diseases and alert individuals and healthcare providers, helping to prevent outbreaks and contain the spread of infections. Wearable devices prove to be great data collection tools as they can transfer information to a personal physician efficiently.

    wearable technology healthcare data

    Surprisingly, 70 percent of the top-selling wearable products are dedicated to health as well as fitness. Products like Apple Watch Series 4, Fitbit Versa, Samsung Galaxy Watch Active, etc., have already disrupted the healthcare industry for good and are creating a profound impact by serving as a ‘first responder’ and nudging individuals to visit a doctor.

    During the COVID-19 pandemic, for example, smartwatches and wearable fitness trackers were used to monitor vital signs and detect symptoms early. This data played a crucial role in identifying potential cases, guiding individuals to seek medical attention promptly, preventing the spread of the virus, and flattening the curve.

  • Predictive Capabilities of Electronic Health Records (EHR)

    Electronic Health Records (EHR) have become a crucial part of the healthcare system. Data collection specialists have a crucial role in ensuring the accuracy and completeness of EHR data. AI algorithms can analyze EHR data to predict disease trends, recommend personalized treatment plans, and even identify potential medical errors before they occur.

    Take the case in focus, where a renowned healthcare provider could successfully reduce sepsis-related deaths by 50%. AI-powered predictive analyses were performed on data gathered via EHR to identify patients at risk and initiate early interventions.

  • Minimizing Medical Errors

    Despite doctors being highly skilled professionals, they remain fallible, and the potential for selecting the incorrect medication or treatment poses a significant risk to patients’ lives. Thus, they leverage evidence-based approaches rather than solely depending on their education and professional judgment. Real-time analyses of healthcare data can provide a valuable safety net by promptly alerting professionals when an incorrect medication, test, treatment, or other error has occurred, allowing for immediate corrective action. Over time, this proactive approach can substantially decrease the incidence of medical errors and enhance the reputation of healthcare facilities.

    Similar to many other industries, data collection and management are expanding, and professionals require assistance in handling this influx of information. This evolving treatment paradigm has led to a growing demand for pooling, processing, and analyzing data in healthcare facilities.

  • Streamlining Organizational and Workforce Efficiency

    While leveraging data to ensure optimal patient care is fundamental, the healthcare industry can also harness data for improving various operational aspects. Part of delivering high-quality care involves ensuring the efficient functioning of healthcare facilities, a goal that can be effectively achieved through the effective application of data-driven insights. They can resort to data collection outsourcing to gather and analyze data related to their organization’s performance in critical areas, including operations, finances, and personnel management.

    For instance, predictive analysis of data can provide valuable insights into admission rates, enabling healthcare facilities to create staffing schedules that align with patient demand and manage their inventory of medical supplies more effectively. Consequently, healthcare providers can proactively meet patient needs and deliver the best possible care experience. This intuitive approach to data collection, processing, and analysis empowers managers to allocate resources where they are most needed and optimize underperforming areas, thereby maximizing the return on investment.

  • Cost-Cutting Measures

    Efficient data collection can lead to significant cost savings in healthcare. By analyzing data on resource utilization, patient outcomes, and treatment efficacy, organizations can identify areas where costs can be reduced without compromising patient care. This leads to a more sustainable and cost-effective healthcare system.

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Challenges in Healthcare Data Collection

The above-mentioned points were just a few countless benefits of data collection in the healthcare industry. That said, along with the benefits of gathering data also come the limitations. Listed below are some of the major healthcare data accumulation challenges organizations might face:

1. Compliance

As a strictly regulated industry, healthcare data is also subject to legal requirements, such as the Health Insurance Portability and Accountability Act (HIPAA) in the United States. Data collection companies must adhere to these regulations to ensure patient privacy and data security. Failing to comply with such regulations and laws can result in severe legal and financial consequences.

2. Security and Privacy

With the increasing prevalence of cyberattacks, healthcare organizations face significant data security threats. Protecting patient data from breaches and unauthorized access is a constant concern. Data collection companies must employ robust security measures to safeguard sensitive information.

3. Difficulty in Collaboration

Healthcare data is often dispersed across various departments, facilities, and systems. Collaboration and data sharing can be challenging, hindering the ability to derive meaningful insights from the data. Data collection service providers can help bridge these gaps by implementing a seamless data exchange strategy. They can also build a new infrastructure where all data providers can collaborate with each other.

4. Poor Quality Data

Data quality is paramount in healthcare. Inaccurate or incomplete data can lead to misdiagnosis, treatment errors, and compromised patient safety. Thus, employing rigorous quality control measures can help in ensuring the integrity of the data collected.

5. Data Literacy

Leveraging data in healthcare encompasses multiple processes and tools for gathering, cleansing, processing, organizing, and analyzing the vast volumes of available information. There arises the need for a certain level of expertise and competencies, which can pose challenges for individuals who are not familiar with these procedures. This obstacle of data literacy, which was once a significant drawback of using data in healthcare, is no longer a major concern as top data collection companies are working together to democratize analytics, making it accessible to users of all backgrounds, even those lacking technical expertise.

Closing Thoughts

The future of the healthcare industry is here and data-driven insights are the linchpin of progress in it. From enhancing medical assistance through telemedicine to facilitating population health management and outbreak prevention, the benefits are vast. At the same time, healthcare organizations must navigate challenges in data collection like compliance, security and privacy, quality, literacy, and collaboration. As the healthcare landscape continues to evolve, data collection services from the right data collection agency will remain a silver bullet to address systemic challenges, ensuring a brighter and healthier future for all.

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