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Client Profile

The client, headquartered in Denver, is an ed-tech startup aiming to build an online education marketplace to connect learners with the best-in-class educational service providers in the US. Their objective is to simplify course discovery and enrollment for users and enable educational service providers to expand their reach to a new audience while helping them minimize their marketing expenses.

The Challenge

Delivering business and technical solutions unique to the educational marketplace development

The client had a fairly good idea about the product’s scope because of their extensive ed-tech background. However, they needed a partner who fully understands the unique business and technical needs of the marketplace and could deliver tailored solutions to accelerate product development.


Limited budget and resources to deliver the project on time

Establishing an extended tech team to help them prepare product development roadmap

Protecting users’ data as the online education marketplace would contain sensitive personal and payment-related information

The platform should provide the most relevant course options, regardless of the search query

The online marketplace should be able to handle large volumes of users’ data while maintaining stability of the platform

How Product Lab Helped

Delivered a market-ready highly scalable platform while ensuring its stability

Refined User Journey with Expert Consulting

Product Lab experts conducted thorough research to determine the optimal user experience, narrow down key product features, and refine the product’s prototype.

Assembled On-Demand Tech Team

The Product Lab team assisted in quickly building a mid-size team with a UX designer, a frontend developer, two backend developers, an AI/ML data annotation specialist, and a QA expert who started working on the project immediately.

Created an Exceptional User Experience with Minimalist Design

The Product Lab team created a UX design that gave the platform a distinct look and feel with its minimalist and uncluttered approach.

Built a Scalable, SEO-Friendly Architecture

The Product Lab tech team proposed Nest.js for the backend, while Next.js and Redux for the frontend part of the platform. Next.js is especially suitable for search engine indexing. We implemented Microservices architecture on AWS to address the challenge of platform scalability that frequently arises for marketplace providers as their business expands.

Elevated User Experience with Smart Search & Filter Mechanism

The Product Lab team achieved a significant milestone by successfully developing the AI-powered search & filtering mechanism. Our tech team implemented the Elasticsearch query mechanism, enabling the platform to provide the most relevant course options based on the users’ skills and professional needs.

Accelerated Development with Reusable Codes and RAPADIT Framework

Our proven proficiency in AI/ML data annotation, implementation of reusable codes during software development, and RAPADIT framework for project management enabled us to deliver the platform within six months.


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Value Delivered

Timely and cost-efficient delivery of a market-ready online education marketplace

  • The Product Lab team helped the client slash the development time to just six months.
  • The client also garnered encouraging feedback from beta testing users and received acclaim in various industry events across North America.
  • Product Lab is now helping the client further optimize the platform based on the feedback provided by post-beta launch users.
  • Product Lab helped the business define features and product ideas, validate with insights, and prioritize based on effort.
Value Delivered - Online Education Marketplace

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