The client is one of the leading car vendors and auto finance companies in the USA and Canada region. They are committed to providing their members with professional, comprehensive, high-quality customer service for car leasing, car loans, auctions, etc.
The client provides retail loans and lease programs through multiple auto dealers. They provide cars on a lease on a yearly basis. When the lease period gets over, the customer has to return the car to the company. After that, the company will repair those cars, check all insurance papers and put the car on lease again or in auction for sale. The whole remarketing process had to be captured on a system.
In the absence of a Customer Relationship Management (CRM) system, the client faced a horde of issues starting from inefficient capturing auction and repair-related data, unorganized marketing activities, and decreased customer satisfaction.
challenges
No integrated solution to keep all data in one central repository
Lack of consolidated business processes
Infrequent and inefficient customer interactions resulting in low customer satisfaction
No centralized system to track auction-related information
Damco designed and implemented the Salesforce schema for the client. The solution included the following elements:
A Tailor-made Salesforce CRM With Customized Visualforce Pages and Dashboards
A More Efficient, Inter-Connected System to Monitor All Information
Implementation of Salesforce CRM enabled the client to accomplish the following benefits:
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