Customers have graduated from the need for ‘experience’. Now the new basic is ‘connected experience’ that demands establishing organic and meaningful connections at every touchpoint of the customer journey. To establish a wholesome relationship with customers, organizations need to align their data, from different departments, processes, and applications.
Salesforce, the numero-uno in the customer success technology, enables organizations to offer relevant experience by unifying sales, service, and marketing functions. Salesforce collates scattered data and surfaces insights not known before. But the challenge organizations face is how to make sense of data from other apps in the light of the one delivered by Salesforce.
MuleSoft, the prime vendor of integration software for connecting applications, data, and devices reported that disconnected data silos are creating business challenges for more than 83% of IT decision-makers. Integrating these information silos will create an always-updated IT framework that exchanges information in real-time.
MuleSoft connects Salesforce with other core systems, applications, or databases, essentially breaking data-silos. With MuleSoft Salesforce Integration, teams get access to a single source of truth – data and insights centralized over Salesforce CRM and other cloud products or enterprise systems, such as ERP or SaaS applications.
Here, we would touch upon the major benefits of MuleSoft Salesforce Integration that can be realized by organizations – across industries, across business sizes.
Establishing One Point Data Source
When organizations are racing to digitize business models – making data accessible and central becomes a critical capability. One of the biggest challenges that customer-centric organizations face is ever-increasing integration needs that span beyond IT and cover business functions like sales, marketing, HR, and management.
How efficient is MuleSoft in unlocking and integrating data can be judged from the fact that Salesforce acquired MuleSoft in 2017 – to enable users to build a single customer view, without having to venture outside the Salesforce technology ecosystem.
Optimizing IT Operational Expenditure
MuleSoft’s Anypoint Platform has allowed Salesforce-using organizations to retire legacy integration tools that were maintenance-intensive and realign the IT team’s goal from ‘keep the lights on’ to ‘develop brighter lights’.
Fast Tracking Legacy Modernization
This is a handy approach for organizations that want to adopt Salesforce but are wary of ROI as their IT framework is majorly legacy.
Salesforce MuleSoft Integration establishes an IT architecture beyond silos, enabling the achievement of business goals in a shorter payback period. Many businesses have found greater confidence in the Salesforce solution because they could bring their other systems in unison, thanks to MuleSoft.
A point that needs attention is – both MuleSoft and Salesforce are SaaS products. The TCO depends on how efficiently their integration is implemented and how wholesome is the data that follows. To drive this transformation, a good approach is to hire a partner who has expertise in – MuleSoft, Salesforce, and Data Migration. This will ensure a holistic integration which is not only lightweight but also scalable to enable data exchange in the future.