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Home > Client Success > Community Bank Boosts Customer Retention with Mobile App

Client Profile

Headquartered in New York, the client is a community bank delivering financial services to meet the personal and business banking needs of their customers. A publicly owned business entity, the client serves across 50+ locations through an 800+ strong workforce.

The Problem

A fast-growing community bank, the client was planning to develop a future-ready mobile banking and payment application to enable their customers to effortlessly manage their personal and business finances. They aimed to make an easy-to-use application that helps them stand out from the competition while delivering an impeccable user experience. The application should allow their customers to perform online as many operations as possible without the need to visit a physical branch. The client needed CTO advisory services to help them build an intuitive, feature-rich solution on time and within budget.

challenges

Need for an intuitive mobile banking application to handle personal and business finances.

The application should enable them to deliver an exceptional customer experience and outperform the competition.

The solution should include a wide range of functions related to account balance inquiry, bill payments, money transfers, and more.

The Solution

An advanced mobile banking and payment application for Android and iOS platforms

CTO Outsourcing Services to Support Mobile Application Development

Damco’s CTO advisory services assisted the client in planning and implementing the mobile application development project in a hassle-free manner. Our technology experts started with the requirement-gathering phase to identify their current technology landscape and define the web application design and architecture.

Mobile Banking Application for Android and iOS

A scalable, feature-rich mobile banking app was delivered for both Android and iOS within 6 months of the project launch. Today, the application is used by over a million customers, and provides state-of-the-art functionalities to its users-they can check their account balances and transactions in real-time, transfer money, pay bills and set automatic payments, deposit checks on the go, and search for the nearest branches based on their location.

Value Delivered

Improved customer engagement, enhanced customer retention, and reduced operational expenses

  • The banking application allowed customers to carry out a wide range of functions on their smartphones, fostering higher engagement and retention rates.
  • An easy-to-use mobile app enabled swift customer acquisition, with thousands of new users opening accounts every month.
  • The application has been well-received by customers and holds commendable ratings on both the iOS App Store and Google Play Store.
  • The solution enabled quick resolution of customer queries through email, chat, and social media, significantly curtailing operational costs.
Community Bank Boosts Customer Retention

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