Modern insurance businesses place significant focus on meeting the growing requests of tech-savvy customers. In such cases, the importance of automatic collection and processing of data becomes more prominent. CRM for insurance agents helps perform this task with ease. It streamlines the work of insurers and enables them to handle a large amount of data, locate prospects, and seamlessly convert them into customers.
A good CRM for insurance businesses helps write a success story. Customer relationship management in insurance helps in differentiating a company from the competition. It also enables agencies to provide customer centric-experience. By taking a digitally-driven approach, it continuously helps agents satisfy the evolving need of the millennials. Hence it becomes essential to select the right CRM software for the business.
Insurance agencies can either pick ready-made CRM or go for tailor-made solutions designed for specific lines of insurance business. However, they must check for the standard features that constitute the best CRM for insurance agency management.
Features of the Best Insurance CRM
1. Collaboration of Databases
CRM must organize databases comprising contacts, orders, transactions, previous interactions, policy details, claims requests, etc. This simplifies the process and saves a lot of time spent on tedious work.
2. Automated Reports Generation
A good insurance CRM system can prepare specific reports on a regular basis, with minimal human participation and fewer chances of errors. This enables faster, strategic decision-making and helps in bridging the gap between cause and effect.
3. Integration of Correspondences
CRM integrates various correspondences. It performs the function of assigning the task, reporting, and analysis of actions related to correspondence, while also enabling mass address mailing.
4. Social Network Analysis
The CRM performs the function of calculating orders, reviews, likes, shares, and other activity on the companies’ social media pages. It enables insurers to get a better understanding of their customers and also helps in detecting organized claims fraud.
5. Device Synchronization
The CRM for insurance agents enables insurance providers to sync the functionality on multiple devices such as smartphones or tablets. It allows users to have access to updated customer information from any compatible device.
6. Calendar Notification
CRM can be configured to notify the agents about upcoming meetings, events, and essential tasks. Users can schedule meetings or calls and set automated reminders and notifications concerning upcoming events or tasks.
7. Lead Distribution
The best CRM for insurance agency management classifies the clients in the database on the basis of their actions. It helps classify the hot leads, cold leads, and Ready to Buy customers.
8. Policy Management
The CRM system allows agents to manage client policies at one platform, sends an automated notification on policy renewal dates, and enables cross-sell and up-sell capabilities.
9. Swift Calling
A good CRM has an inbuilt feature that allows insurance agents to call the client directly from the application. This saves the time and efforts of the insurers.
10. Commission Calculation
CRM calculates the commission received and pending from insurance companies. This function helps agents and brokers in computing and arranging taxes.
11. Mechanized Workflows
CRM provides an automated platform where insurers can set the task and it will be executed at the stipulated time. They can even configure the software to send welcome letters on the onboarding, questionnaires or emails to customers for regular reminders and other purposes.
12. Sync Outlook and Google
CRM software for insurance companies save a lot of time by viewing, organizing, and sending letters from the system itself. The agents don’t need to visit the email inbox repeatedly.
13. Organize Meetings
The best CRM software enables the users to organize an online meeting from the app itself. The agents can easily schedule conferences and conduct meetings.
14. Single Dashboard
The single dashboard view makes it easy for the agents to use all the functions quickly and comfortably. It offers complete visibility into processes and improves productivity.
Apart from the above-stated features, the best CRM for insurance companies must have the ability to systematize all the operations. It must make it easy for the insurance agents and brokers to carry out their routine tasks without any discrepancies. The Customer Relationship Management system should benefit each party involved in the chain.
Advantages of Implementing CRM Software in Insurance Business
- CRM personalizes policy offers. It helps underwriters to develop tailor-made offers based on the lead and existing customers’ information collected in the database. Also, it helps the marketing team to design customized marketing and sales campaigns to generate more leads.
- It improves clients’ engagement with the business. The CRM grants access to the insurance agents to open profiles for the customers so that they easily manage the offers. When the customers are in charge of controlling their packages, they tend to become loyal to the company.
- It builds a comprehensive record of the customers’ profiles. With the inbuilt data management program, CRM for insurance agents helps maintain a detailed record of the individual. It also prevents the repetition of customer details.
- Modern-day, intuitive insurance CRM systems help prevent data loss. They make the data accessible to only authorized users and thereby enhance security.
- CRM supports predictive analysis. The databases and profiles allow AI to predict the client’s future requirements. This helps the sales and marketing team to draft ads and e-mails according to the customers’ needs.
Truly speaking, the benefits of CRM for insurance businesses are multifold, if implemented appropriately. Having the right Customer Relationship Management software not just replaces the manual labor, it even simplifies the paperwork, increases sales, and develops a more stable connection between insurers and insureds. CRM also makes it easier to enhance customer service, nurture leads, and future-proof the business. Insurance businesses that want to achieve long-term success, must embrace CRM.