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Best CRM for Insurance Companies
Faheem Shakeel
Faheem Shakeel Updated on Jan 20, 2022  |  4 Min Read

Modern insurance businesses focus much on matching the growing requests of tech-savvy customers. In that circumstance, automatic collection and processing of data become more important. CRM for insurance agents helps perform this task. It facilitates the work of insurers and enables them to handle a large amount of data, locate prospects, and conveniently convert them into customers.

A good CRM for insurance companies helps write a success story. It differentiates a company from the competition. It enables agencies to provide customer centric-experience. With a digitally-driven approach, it continuously helps agents satisfy the evolving need of the millennials. That is why it becomes essential to select the right CRM software for the business.

The insurance agency can either pick ready-made CRM or can go for tailor-made solutions designed for specific insurance companies. However, they must check for standard features that constitute the best CRM for Insurance Agency and are useful for the insurers.

Best CRM for Insurance Agency

Features of the Best Insurance CRM

1. Collaboration of Databases

CRM must organize databases comprising contacts, orders, transactions, previous interactions, policy details, claims requests, etc. This simplifies the process and saves a lot of time spent on office work.

2. Generate Automated Reports

A good CRM software can prepare specific reports on a regular basis, with minimal human participation and fewer chances of errors.

3. Integrate Correspondences

CRM integrates various correspondences. It performs the function of assigning the task, reporting, and analysis of actions related to correspondence. This enables mass address mailing.

4. Analyze Social Network

The CRM performs the function of calculating orders, reviews, likes, shares, and other activity on the companies’ social media pages.

CRM Technology in insurance is a initiates a digital experience strategy and enable success

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5. Gadget Synchronization

The CRM for insurance agents enables insurance providers to sync the functionality on smartphones or tablets.

6. Calendar Notification

CRM is featured to notify the agents about the upcoming meetings, events, and essential tasks.

7. Lead Distribution

The best CRM for insurance agency classifies the clients in the database on the basis of their actions. It helps classify the hot leads, cold leads, and Ready to Buy customers.

8. Policy Management

The CRM system allows agents to manage client policies at one platform, sends an automated notification on policy renewal dates, and enable cross-sell and up-sell capabilities.

9. Swift Calling

A good CRM has an inbuilt feature that allows insurance agents to call the client directly from the application. This saves the time and efforts of the insurers.

10. Calculate Commission

It calculates the commission received and pending from insurance companies. This function helps agents and brokers in calculating and arranging taxes.

11. Mechanize Workflow

CRM provides an automated platform where insurers can set the task and it will be get executed at the stipulated time. They can even configure the software to send welcome letters on onboarding, questionnaires, or emails to customers for regular reminders and other purposes.

12. Sync Outlook and Google

CRM for insurance companies saves a lot of time by viewing, organizing, and sending letters from the system itself. The agents don’t need to visit the email inbox repeatedly.

13. Organize Meetings

The best CRM software enables the users to organize an online meeting from the app itself. The agents can schedule conferences and conduct meetings.

14. Single Dashboard

The single dashboard view makes it easy for the agents to use all the functions quickly and comfortably.

Apart from the above-stated features, the best CRM for insurance companies must have the quality to systematize all the operations. It must make it easy for the insurance agents and brokers to carry out their routine tasks without any discrepancies. The Customer Relationship Management system should benefit each party involved in the chain.

Advantages of Implementing CRM Software in Insurance Business

CRM personalizes policy offers. It helps underwriters to develop tailor-made offers based on the lead and existing customers’ information collected in the database. Also, it helps the marketing team to design customized marketing and sales campaigns to generate more leads.

It improves clients’ engagement with the business. The CRM grants access to the insurance agents to open profile for the customers so that they easily manage the offers. When the customers are in charge to control their packages, they tend to become loyal to the company.

It builds a comprehensive record of the customers’ profiles. With the inbuilt data management program, CRM helps maintain a detailed record of the individual. It also prevents the repetition of customer details.

The Best CRM for insurance companies prevent data loses. It makes the data accessible to the company staff only and hence enhances the security.

CRM supports predictive analysis. The databases and profiles allow AI to predict the client’s future requirements. This helps the sales and marketing team to draft ads and e-mails considering these needs.


Truly speaking, the benefits of CRM for insurance agents are multiple, if implemented appropriately. Having the right Customer Relationship Management software not just replaces the manual labor, it even simplifies the paperwork, increases sales, and develops a more stable connection between insurers and insureds.

Damco Solutions empowers insurers with InsureCRM software by boosting their operational efficiency and helping to focus on core processes. To know more about InsureCRM, click here.

Faheem Shakeel

A specialist in Insurance Technology and services with over 15 years of experience in Software Development, Solution Delivery, Project Management and Business Consulting around Insurtech space. Built market leading COTS Insurance Platforms and successfully implemented for the insurers across the USA, UK, Caribbean Island & Indian subcontinent.

Faheem Shakeel Head - Insurance Practice

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